Cold Reading for Business

By Ian Rowland

New Price: £19.00
Our Price: £11.95

Description

In Cold Reading for Business, Ian Rowland demonstrates how the principles of cold reading can be applied ethically to sales, communication and business relationships.

Rather than focusing on psychic demonstrations, the book explores how observation, language and psychology can improve conversations, negotiations and client interactions. The result is a fascinating read for magicians, business professionals and anyone interested in understanding human communication more effectively.

Condition: Very Good – Clean copy with light handling wear.

The Miracle Studio Says

This is probably Ian Rowland's most overlooked book, which is a shame because the ideas extend far beyond mentalism. If you've enjoyed his other work, this makes an excellent companion and offers a fresh perspective on applying psychological principles in everyday life. It's not as common on the second-hand market as his better-known titles, making it well worth picking up while available.